But descendants of lillian richard who portrayed aunt jemima for years. Quaker oats announced earlier this month it s rebranding aunt jemima pancake mix and syrup because of its racist history. Quaker oats a company that has been owned by pepsico since 2001 announced june 17 that it was going to retire its character aunt jemima due to it being a racial stereotype.
They allege the company that owned the brand made a promise to pay their great. The descendants of a woman they say portrayed aunt jemima in the 1930s are suing quaker oats for 2 billion. In june 2020 the quaker oats company announced that it would be re branding its aunt jemima line of products syrup pancake mix and other breakfast foods because the brand s origins.
The company said new packaging will arrive in the forth quarter of 2020 the associated press reports. Quaker oats said it will change the name and marketing for aunt jemima pancake mix and syrup. Aunt jemima will be removed from packaging for syrup and pancake mix after more than 130 years of existence according to the associated press.
Quaker oat is retiring the aunt jemima brand to make progress toward racial equality aunt jemima is based on a real woman nancy green who was a storyteller cook and missionary worker. Quaker oats introduced aunt jemima syrup in 1966. It remains one of the longest continually running logos and trademarks in the history of american advertising.
The quaker oats company purchased the aunt jemima mills company in 1926 and formally registered the aunt jemima trademark in april 1937. The 130 year old aunt jemima brand of pancake mix waffles and breakfast syrup will be no more the quaker oats company announced on june 17. Quaker oats announced last week it would retire aunt jemima because it s based on a racial stereotype saying its prior work to update the character was not enough.
1979 aunt jemima lite syrup launches with a lite contest on television. Aunt jemima complete pancake waffle mix just add water and aunt jemima frozen french toast. 1970 the quaker oats company introduces two new items geared towards convenience.
