Starting at the world s fair in 1893 a formerly enslaved woman named nancy green was the first to travel around the country wearing an apron and bandana as aunt jemima. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
After attending the show two grain company magnates decided aunt jemima would make an ideal brand ambassador. The logo s original inspiration was a minstrel show around the turn of the 19th century with a popular song called old aunt jemima being sung by a white man dressed as a black woman. She also used to say grammatically incorrect catch phrases like i s in town honey.
Today she sports a short hairdo. Back then aunt jemima wore a red bandana bright red lipstick and an apron. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Aunt jemima had a facial expression and advertising captions that expressed her happily willing to serve her plantation family a breakfast of comfort foods complete with.
She was presented as a traditional mammy figure the matronly single black woman donning an apron and a full head bandana. In 1893 aunt jemima pancake mix first debuted. Rutt one of the company s cofounders got the idea for the name and logo after watching a vaudeville show in which the performer sang a song called aunt jemima in an apron head bandana and.
The show included the jemima chorus.
Old aunt jemima logo bandana. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima asparagus roll ups recipe 1955 ad. The aunt jemima radio show ran from 1930 to 1942. This aunt jemima was portrayed by the white actress tess gardella.
Gardella was a blackface performer best known for playing the character on both stage and screen.
Gardella was a blackface performer best known for playing the character on both stage and screen. This aunt jemima was portrayed by the white actress tess gardella. The aunt jemima radio show ran from 1930 to 1942.
Aunt jemima asparagus roll ups recipe 1955 ad. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
