Aunt jemima pancakes without her syrup is like the spring without the fall. The aunt jemima website timeline notes that in 2001 pepsico acquires the quaker oats company making aunt jemima a beloved member of pepsico family of brands in the 1960s the aunt jemima jingle was debuted. As a global brand we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices the mars owned brand said.
Uncle ben s rice announced it would also retool. Aunt jemima isn t the only black face being eliminated from branding. Higbee s dwelling was known during the period before the war and it was here she cooked for many of the most famous people of this continent and europe.
The illustration is a correct likeness of aunt jemima at the governor s mansion as col. In germany a turbaned black man was. Aunt jemima s syrup and uncle ben s rice have long been part of pop culture but the logos will now be changed to tune into black lives matter awareness.
A tiktok video called how to make a non racist breakfast by user singkirbysing in which a woman pours the pancake mix down the sink got over 109 000 views on instagram since tuesday when it was posted. Aunt jemima had been called out in recent days on social media. File a box of aunt jemima pancake mix sits on a stovetop june 17 2020 in harrison new york as its maker is changing the name and marketing image of the product and its syrup.
Aunt jemima is based on the racist mammy stereotype of the subservient never uppity uneducated black domestic worker or slave proud and content to serve her white family aunt jemima s name and image dates from 1889 for a new ready to make pancake mix and came from the minstrel song old aunt jemima sung by a white minstrel in black face. The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. By 1989 aunt jemima had lost weight abandoned her kerchief and looked more like a typical modern housewife.
The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile.