Aunt jemima frozen products were licensed out to pinnacle foods corporation in 1996. Quaker oats bought the brand in 1926. The trademark dates to 1893 although aunt jemima pancake mix debuted in 1889.
Aunt jemima is a trademark for pancake flour syrup and other breakfast foods. The moves have stirred some debate. News stories of the past month say their current owners pepsico and mars respectively are working on rebranding acknowledging that past attractive updates of the characters pearl earrings replaced aunt jemima s head scarf in 1989 are not enough to make up for their origins.
For questions inbox me or imessage me at. A few people asked me how i tie my head scarf to look fashionable well here it is. See more ideas about aunt jemima aunt aunt jemima pancakes.
Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest. Based in blackface minstrel songs the character with her 19th century garb and head scarf promoted a commodified version of. Aunt jemima is retired but real women lit a pathway to grace.
Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
