The origin of aunt jemima s pancakes the initial recipe for the pancake mix was the brainchild of chris rutt a former editorial writer for the now defunct st. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
Quaker foods announced the decision on wednesday amid. The aunt jemima pancake and syrup brand is changing its name and logo after 131 years due to the character s racist origins the company said. One artifact from the early days of aunt jemima s fictional history was a set of paper dolls that supposedly showed aunt jemima and her family before and after they sold her secret pancake.
The company will announce the new name at a later date. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. That was the kind of feel good story people wanted to hold onto. After the war the davis milling company who had heard of the pancakes paid aunt jemima in gold to share with them her secret recipe.
The marketing legend surrounding aunt jemima s successful commercialization of her secret recipe. Although the aunt jemima character was not created until nearly 25 years after the american civil war the clothing dancing enslaved dialect singing old plantation songs as she worked all harkened back to a glorified view of antebellum southern plantation life as a happy slave narrative. And with the pamphlet and aunt jemima s famous pancake mix they could.
That was the kind of feel good story people wanted to hold onto. After the war the davis milling company who had heard of the pancakes paid aunt jemima in gold to share with them her secret recipe.
