The breakfast brand aunt jemima is removing its logo and will be renamed amid public outcry that the branding perpetuated a racist stereotype its parent company said wednesday. We recognize aunt jemima s origins are based on a racial stereotype. The aunt jemima brand is getting a new name and removing its logo from syrup pancake mixes and other products.
Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. The logo created in 1890 was based on a former slave nancy green described on.
The brand s origin was inspired by the minstrel song old aunt jemima which was said to have been sung by slaves. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. The logo of the more than 130 year old brand features.
Said on wednesday it will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been criticized for a racist history amid a national debate over racial inequality in the united states. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
