The company s website said the logo started in 1890 and was based on nancy green a storyteller cook and missionary worker. Cnn reports that the brand s origin and logo is based off the song old aunt jemima from a minstrel show performer and reportedly sung by slaves. Now aunt jemima joins her in oblivion.
After attending the show two grain company magnates decided aunt jemima would make an ideal brand ambassador. The logo s original inspiration was a minstrel show around the turn of the 19th century with a popular song called old aunt jemima being sung by a white man dressed as a black woman. The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date.
On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Reuters brendan mcdermid to read more about the changes in the aunt. Bottles of aunt jemima syrup.
The aunt jemima logo changed six times before it was retired in 2020. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
