Butterworth s and cream of wheat also. Following an announcement from quaker oats which said wednesday it will rebrand aunt jemima due to its racist origins companies that make uncle ben s mrs. Butterworth s aunt jemima and uncle ben s the brands that we have all come to know and love will be repackaged to remove the racial bias in other words to remove the presence of black people on the brand.
Cancel culture strikes beloved mrs. The company said in a statement wednesday that it plans to evolve the uncle ben s band no details were given on timing or exact changes but the company said it is evaluating all possibilities. Shortly after the aunt jemima move made news uncle ben s the rice maker owned by mars inc also announced that it too will change its identity.
Butterworth s and cream of wheat announc. Corporate mascots with racist origins have been dropping like flies over the last two days with food brands like aunt jemima uncle ben s mrs. Just like aunt jemima the uncle ben character which has been displayed on the.
The company did not specify how or when the changes will be made but said it is evaluating all possibilities. Quaker oats company a subsidiary of pepsico that makes aunt jemima pancake products and mars which produces uncle ben s rice announced this week that they will. Uncle ben and aunt jemima announce changes two major brands are announcing major changes as the united states continues to grapple with a reckoning over race issues.
Caroline sherman a spokeswoman for mars shared that now is the right time to evolve the uncle ben s brand including its visual brand identity. Mars owner of uncle ben s brand issued a statement shortly after quaker announced retiring of the aunt jemima pancake mix name and logo due to racial stereotypes. F irst aunt jemima now uncle ben my money is on the cream of wheat mascot next.
Butterworth s all are variations of the black cook or mammy figure a racial theme that reinforced the. The images on the packaging of uncle ben s aunt jemima cream of wheat and mrs.
